Crafting Community Commerce: NOWSEE Store by Informal Design

Located in Huizhou Shi, China, NOWSEE Store, designed by Informal Design, is a dynamic response to CR Land’s vision of reimagining property scale centers to emphasize community commerce and living experiences. With an area of 700 m², NOWSEE serves as a community-based commercial space, offering a platform for experiencing future community life and fostering community engagement.

Redefining Community Spaces

Informal Design sought to break away from conventional commercial design by delving into the local cultural context and community experience of Huizhou. NOWSEE was conceived as a vibrant community hub that integrates various functions including retail, art exhibitions, and child-friendly spaces. By offering integrated solutions for site selection, branding, architectural renovation, and VI design, NOWSEE aims to redefine the commercial value of community spaces.

Embracing Diverse Lifestyles

NOWSEE is designed as a social and retail space that celebrates diverse lifestyles and encourages exploration. Unlike traditional commercial spaces, NOWSEE intertwines with the city and nature, creating a welcoming environment that fosters community interaction. The space is envisioned as a daily experience of urban exploration, inviting visitors to discover new things and connect with the surrounding environment.

Harmonious Design Elements

The design of NOWSEE seamlessly blends interior and exterior elements, creating a fluid and inviting space. The interior features modular units, open layouts, and flexible circulation, allowing people to explore freely and engage with different functions such as retail, art exhibitions, and dining areas. Natural, simple materials such as granite, marble, and plywood veneers contribute to the warm and inviting atmosphere of the space.

Sustainable Approach

In line with the principles of sustainability, Informal Design adopted minimal space transformation and modular fixtures to minimize wastage and maximize reuse. Prefabricated components and architectural materials were used to create a sense of unity in the space while promoting sustainability. Transparent display fixtures and adjustable shelves allow for flexible display options and contribute to the raw industrial aesthetic of NOWSEE.

Conclusion

NOWSEE Store by Informal Design reimagines the concept of community-based commercial spaces, offering a vibrant and inclusive environment where diverse lifestyles converge. By integrating retail, art, and community spaces, NOWSEE serves as a catalyst for community engagement and urban exploration, embodying the evolving landscape of community commerce in Huizhou Shi, China.