Den Da Coffee Shop: A Journey Through Time with KSOUL Studio

Embracing Saigon’s Heritage

Den Da Coffee Shop continues its journey in Saigon with a new store, capturing the essence of old Saigon in its design. This latest chapter aims to bring a refreshing atmosphere to customers by integrating the nostalgic charm of Saigon’s past into the modern-day coffee shop experience.

A New Chapter at Phu Dong Roundabout

Located at the Phu Dong roundabout, this new branch of Den Da Coffee Shop offers a unique experience that blends the best elements from its history. Whether you’re a long-time patron or new to Den Da, this store promises to deliver satisfaction the moment you step inside.

Vintage Inspiration with Modern Functionality

KSOUL Studio has drawn inspiration from what some may consider outdated by the younger generation. By using vintage, yet highly functional materials and colors, the design evokes the construction trends and social atmosphere of the 1990s.

Structural Elegance and Nostalgia

The store’s structure features separately aligned window panes reminiscent of the iconic building at 42 Nguyen Hue Street. Elegant arrangements of grindstones and step-tread tiles, common in old Saigon households, traverse the store space. Traditional bricks form the bartender area, adding a unique touch to the overall design.

A Harmonious Blend of Old and New

KSOUL Studio’s layout integrates vintage and retrospective elements with modern innovations to create a comfortable and satisfying environment. Green-coated walls evoke the feel of old houses, while round-shaped, orange-painted inox LED cases illustrate the fusion of old-school and new-school styles.

Commitment to Tradition and Modernity

KSOUL Studio seldom undertakes projects with traditional and vintage elements due to the risk of appearing outdated in a modern society. However, their commitment to this project is evident in their ambition to materialize a narrative that resonates with Den Da enthusiasts. This design marks a significant development, reflecting the modernization and urbanization that Den Da has embraced throughout its history.